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Press Release

GHS Strings supports Nels Cline’s ICON Series Pedal GOO launch with 250 Sets of GHS BOOMERS!

By Artists, GOO, Press Release

ToneConcepts Inc. is thrilled to announce that GHS Strings is joining us in support of Nels Cline’s new ICON Series Signature Distortion Pedal GOO.

GHS Strings is generously providing 250 sets of GHS BOOMERS ® strings exclusively for GOO Limited Edition Pre-Order buyers.

Nels Cline uses GHS Strings exclusively, and GHS BOOMERS ® 12s specifically, on many of his guitars including his iconic 1959 Fender Jazzmaster.

Buyers of the GOO Limited Edition pre-order (only 250 pieces available) will receive a set of either “Nels Cline’s Choice” (GHS BOOMERS ® 12s) or “their choice” of (GHS BOOMERS ® 10s) courtesy of GHS Strings.

Nels says “Try the 12s!”.

About GHS BOOMERS® Strings:

“Ever since their introduction, GHS Strings BOOMERS ® have been THE POWER STRING, and continue to be the standard for musicians in every musical genre. The nickel-plated steel over a round core gives a bright tone with a powerful attack. BOOMERS ® are the ideal nickel-plated steel string for all of your musical needs.”

Website:  GHS Strings

ToneConcepts and legendary guitarist Nels Cline launch GOO!

By GOO, Press Release


For immediate release
July 21, 2016
ToneConcepts and legendary guitarist Nels Cline
launch GOO!

TORONTO, CANADA — ToneConcepts Inc. is pleased to launch GOO, a new ICON Series Signature Pedal developed in collaboration with guitar pioneer Nels Cline.

Named by Rolling Stone as one of the “100 Greatest Guitarists of All Time,” and best known as Wilco’s guitar hero, Nels Cline is a true virtuoso recognized for his versatility and improvisational skills. A walking encyclopedia of guitar effects and tone, Nels is a true pedal geek who has owned and used hundreds of iconic stompboxes.

“I wanted the most expressive, touch sensitive, and responsive distortion pedal I’ve ever experienced”, says Nels. “GOO will rock your socks off, and then its singing sustain will envelop you in sonic viscosity and consume you in creamy, dreamy distorted bliss.”

Nels’ first signature distortion pedal combines the best characteristics of his favorites along with a simple gig-friendly design. Its tube-like response gives players the freedom and flexibility to play everything from rock to alternative to jazz fusion to blues.

GOO’s Design:

GOO’s unique artistic design was inspired by the 1958 movie “The Blob”, and its graphics represent the movie’s jelly monster while the pedal’s three distinct glow-in-the-dark knobs capture its sci-fi vibe. GOO ships in custom packaging inspired by Ed “Big Daddy” Roth and the Revell models of his “monsters”, originally issued in the 1960s.

GOO’s Features:

• Handmade and Built to Order in Toronto, Canada

Simple Gig Friendly Design

• Large Glow-in-the-Dark knobs

• Custom designed GOO packaging

• Controls: Volume, Shininess (Tone), Viscosity (Gain)

• Power Specifications: 9V center-negative ground

• Limited Lifetime Warranty

GOO Limited Edition:

A special GOO Limited Edition of only 250 pedals will be produced in 2016 and is available for pre-order now.

The GOO Limited Edition includes an individually numbered and built to order GOO pedal, a Certificate Signed by Nels Cline, GOO Sticker Pack and Custom GOO Packaging.

GOO Product Page:

GOO Media Files (Photos, Docs and Video Links):

Nels Cline Live Performance “Get GOO”:

Filmed in Brooklyn, NY, Nels Cline demonstrates GOO’s capabilities in “Get GOO”, a live improvised performance music video which includes a psychedelic oil projection by Brooklyn’s  “Drippy Eye”.

About Nels Cline:

Named byRolling Stone as one of the “100 Greatest Guitarists of All Time,” the magazine called him “A true guitar polymath…”. Nels Cline has led various groups of his own, most consistently the avant-garde ensemble the Nels Cline Singers, and appeared as a guest or feature player on more than 200 albums. For the last dozen years, he’s been a full-time member of the acclaimed rock band Wilco leading bandleader Jeff Tweedy to claim, “Nels can play anything.”

Nels Cline’s forthcoming album Lovers (his Blue Note Records debut out August 5th) is a double-album featuring originals, standards and covers that offers an update on the ‘mood music’ idea and ideal while challenging our iconic notion of romance along the way. It was recorded with an ensemble of 23, and conducted and arranged by Michael Leonhart.

About ToneConcepts Inc.:

Based in Toronto, Canada, ToneConcepts Inc. designs and manufacturers award winning musical instrument products in collaboration with some of the world’s most respected musicians.

For more information:

Seraphim Marcopoulos

[email protected]

Tel: +1 416-880-9370

Jim Campilongo “The Black Label” Signature Edition Launched

By Artists, Press Release, The Black Label, The Distillery, Videos

When we set out on a path to develop the ultimate expression of the world’s best tone-shaping boost, our award winning “The Distillery”, we had four artists in mind for prototype development.  Starting in April 2015 we sent a prototype to Jim Campilongo, followed by prototypes to Nels Cline, Pat Metheny, Bill Frisell and David Hidalgo of Los Lobos.

The result is “The Black Label”. Fine tuned and refined to meet the demands of some of the world’s most discerning players.  We are thrilled to collaborate Jim Campilongo on this very special limited edition, a true master of the Fender Telecaster and a player with a unique voice on the instrument.

The Jim Campilongo Signature Edition “Black Label” features:

  • The Ultimate Expression of the World’s Best Tone-Shaping Boost
  • Limited Edition of 25 pieces Worldwide
  • Personally Signed, Dedicated, Numbered in Brooklyn, USA, by Jim Campilongo
  • Includes “Last Night, This Morning” CD, D’Addario XL120 Strings, Fender 358 Picks
  • Prototypes tested by Jim Campilongo, Nels Cline, Bill Frisell and Pat Metheny
  • Hand Selected High Quality Audiophile Grade Components, Audio Grade Special Silver Solder
  • Build To Order:  Hand Made in Toronto, Canada.
  • $349.00 USD with Free Shipping in North America
  • The Black Label Regular Edition: $339.00 (100 Pieces Worldwide – Production in June 2016)
  • Includes Jim Campilongo’s CD “Table for One”.

Learn More and Reserve Yours:

ToneConcepts launches Canadian Guitar Players Program

By Press Release


For immediate release

May 17th, 2016

ToneConcepts launches Canadian Guitar Players Program

TORONTO, CANADA — ToneConcepts Inc. announces a special program that helps Canadian guitar players “Beat the Loonie” through exclusive discounts and promotions.

Canadian guitar players are paying significant higher prices for their gear due to the unfavorable CDN vs. USD exchange rate.  ToneConcepts’ “Beat the Loonie” program gives Canadians the chance to buy the company’s award winning products “at par” with the USD.

“Beat The Loonie” Program Details:

Canadian buyers are offered exclusive discounts of up to 28 percent along with fast free shipping via Canada Post.

Buyers with Canadian billing and shipping addresses who purchase a ToneConcepts product directly on will be offered an instant 15 percent discount and free shipping.

Buyers who “help spread the news” on social media will receive a special “at par” 28 percent discount. A personalized discount code will be sent to qualifying buyers directly.

Full program details are available at

About ToneConcepts Inc.:

Based in Toronto, Canada, ToneConcepts Inc. designs and manufacturers award winning musical instrument products in collaboration with some of the world’s most respected musicians.

For more information:

Seraphim Marcopoulos

[email protected]

Tel: +1 416-880-9370


Want to work with us?

By Careers, Press Release

Want to work with a company that collaborates with some of the world’s greatest guitar players?

ToneConcepts Inc. is expanding its product range, product categories and scope of artist collaborations with a number of exciting projects scheduled for release in 2016.

Are you a talented engineer, designer or artist?   Send your details to us through our contact form.

We are located in Toronto, Canada, but will also entertain candidates from other locations for remote collaboration / contracts.

Our Artists:
Contact Us:

Please share this post and spread the message.

ToneConcepts Inc. releases signature Steve Lukather pedal “The Luke”

By Artists, Press Release, The Luke

TORONTO, CANADA — ToneConcepts Inc. is pleased to announce the launch of Steve Lukather’s signature pedal, “The Luke”, developed in collaboration with one of the world’s most respected guitar players. “The Luke” is the first pedal in our upcoming ICON series of signature pedals developed with the world’s foremost guitarists.

Lukather was an early tester of ToneConcepts’ award-winning pedal, “The Distillery”, which quickly became an essential component of his sound and earned a permanent place on his pedalboard.

“The sound wizards at ToneConcepts blew me away with “The Distillery”, so I went straight to them to develop an enhanced version for my first-ever custom pedal,” says Lukather.
“The Luke” is an innovative and musical tone-shaping preamp boost with unparalleled power, transparency and tonal flexibility that takes any guitar and amp combination to the next level of musical bliss.

”The Luke is my secret weapon that helps me sound great onstage and in the studio. And it will do the same for you,” says Lukather.

Extensively tested by Lukather, “The Luke” features hand selected components for an open and refined sound. The new pedal also features an improved control layout with custom pot tapers resulting in improved control, fine tuning and usability whether you’re playing in a garage or a stadium. “The Luke” is housed in an octagonal pedalboard-friendly roadworthy case that features a unique cartoon by ‘Astro’. From subtle enhancements to drastic tonal changes, “The Luke” unleashes your guitar’s range of possibilities.

“The Luke” will be available to dealers worldwide in February 2015.
In addition to the standard edition of the “The Luke”, a special limited production “Luke Launch Edition”, of just 100 units is now available for pre-order directly from

About Steve Lukather:

For nearly four decades, Steve Lukather has been one of the most prolific session guitarists contributing to more than 1,500 records. A five-time Grammy winner and member of the Musicians Hall of Fame, Lukather has gone from the studios of Los Angeles to the world’s biggest concert halls to the helm of the multi-platinum selling group TOTO and, recently, to ground-breaking tours with Ringo Starr.

TOTO’s new studio album TOTO XIV will be released globally the last week of March.

For more information:

About ToneConcepts Inc.:

Based in Toronto, Canada, ToneConcepts Inc. designs and manufacturers award winning musical instrument products in collaboration with some of the world’s most respected musicians.

For more information:

Seraphim Marcopoulos
[email protected]
Tel: +1 416-880-9370