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ToneConcepts and legendary guitarist Nels Cline launch GOO!

By July 21, 2016July 25th, 2016GOO, Press Release


For immediate release
July 21, 2016
ToneConcepts and legendary guitarist Nels Cline
launch GOO!

TORONTO, CANADA — ToneConcepts Inc. is pleased to launch GOO, a new ICON Series Signature Pedal developed in collaboration with guitar pioneer Nels Cline.

Named by Rolling Stone as one of the “100 Greatest Guitarists of All Time,” and best known as Wilco’s guitar hero, Nels Cline is a true virtuoso recognized for his versatility and improvisational skills. A walking encyclopedia of guitar effects and tone, Nels is a true pedal geek who has owned and used hundreds of iconic stompboxes.

“I wanted the most expressive, touch sensitive, and responsive distortion pedal I’ve ever experienced”, says Nels. “GOO will rock your socks off, and then its singing sustain will envelop you in sonic viscosity and consume you in creamy, dreamy distorted bliss.”

Nels’ first signature distortion pedal combines the best characteristics of his favorites along with a simple gig-friendly design. Its tube-like response gives players the freedom and flexibility to play everything from rock to alternative to jazz fusion to blues.

GOO’s Design:

GOO’s unique artistic design was inspired by the 1958 movie “The Blob”, and its graphics represent the movie’s jelly monster while the pedal’s three distinct glow-in-the-dark knobs capture its sci-fi vibe. GOO ships in custom packaging inspired by Ed “Big Daddy” Roth and the Revell models of his “monsters”, originally issued in the 1960s.

GOO’s Features:

• Handmade and Built to Order in Toronto, Canada

Simple Gig Friendly Design

• Large Glow-in-the-Dark knobs

• Custom designed GOO packaging

• Controls: Volume, Shininess (Tone), Viscosity (Gain)

• Power Specifications: 9V center-negative ground

• Limited Lifetime Warranty

GOO Limited Edition:

A special GOO Limited Edition of only 250 pedals will be produced in 2016 and is available for pre-order now.

The GOO Limited Edition includes an individually numbered and built to order GOO pedal, a Certificate Signed by Nels Cline, GOO Sticker Pack and Custom GOO Packaging.

GOO Product Page:

GOO Media Files (Photos, Docs and Video Links):

Nels Cline Live Performance “Get GOO”:

Filmed in Brooklyn, NY, Nels Cline demonstrates GOO’s capabilities in “Get GOO”, a live improvised performance music video which includes a psychedelic oil projection by Brooklyn’s  “Drippy Eye”.

About Nels Cline:

Named byRolling Stone as one of the “100 Greatest Guitarists of All Time,” the magazine called him “A true guitar polymath…”. Nels Cline has led various groups of his own, most consistently the avant-garde ensemble the Nels Cline Singers, and appeared as a guest or feature player on more than 200 albums. For the last dozen years, he’s been a full-time member of the acclaimed rock band Wilco leading bandleader Jeff Tweedy to claim, “Nels can play anything.”

Nels Cline’s forthcoming album Lovers (his Blue Note Records debut out August 5th) is a double-album featuring originals, standards and covers that offers an update on the ‘mood music’ idea and ideal while challenging our iconic notion of romance along the way. It was recorded with an ensemble of 23, and conducted and arranged by Michael Leonhart.

About ToneConcepts Inc.:

Based in Toronto, Canada, ToneConcepts Inc. designs and manufacturers award winning musical instrument products in collaboration with some of the world’s most respected musicians.

For more information:

Seraphim Marcopoulos

[email protected]

Tel: +1 416-880-9370